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Der Studie zufolge wurden rund 40 Prozent aller versendeten E-Mail-Newsletter geöffnet. Im B2C-Bereich liegt die Öffungsrate sogar bei fast 50 Prozent, was die Experten mit mehr Zeit und weniger Mailbelastung auf Seiten der Consumer erklären. Fast 15 Prozent dieser geöffneten Newsletter wurden auch tatsächlich angeklickt. Aber auch, wenn der Großteil der Newsletter nicht immer spannend genug für einen Klick ist: Abmeldungen sind extrem selten: Die Marktforscher zählten unter den Newsletter-Abonennten von eworx eine Abmeldungsrate von unter 1 Prozent.
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